Marketing Decision Tool Essay

1EXECUTIVE SUMMARY Canadian pizza pie is the first halal certified pizza companionship recognized by the Moslem Council of capital of Singapore. It started its operations in 1995 with only one outlet and last grew to a total of 28 outlets. It is currently the second largest pizza order in Singapore (based on number of outlets). check to the Singapore Department of Statistics June 2007 calculate, Catering Trade index come up by 9.6% in June 2007 compared to June 2006. Turnover for food caterers increased by 7.4% in June 2007 compared to previous month. Thus, this suggests a relatively high market placeplaceplace place liftth in the Food and Beverages industries. So how does Canadian pizza pie make out with its competitors such as pizza pie sea chantey and Sarpinos Pizzeria to gain new market mete out and grow in the highly competitive industry? This report leave alone use the SWOT Analysis as a whoreson to discuss both Canadian Pizzas inner and external fac tors and how Canadian Pizza amidst the market conditions can celebrate to accommodate its focus to gain market share and modify its brand positioning. 2INTRODUCTION The Canadian 2 for 1 Pizza franchise is owned by Hobbs Holdings who has grown the company into a chain of 28 outlets in Singapore inside a short span of 12 years.

One of the reasons for their quick reaping is their Buy-two-for-the-price-of-one concept that has imprinted their value for money image in consumers mind. We genuinely much asked question how companies ensure successful entrance to their brand markets, flourish, compete with the competitors and still able to grow progressively in the industry. And what i t takes in the industry to improve its criti! cal success scheme and maintain strong branding position. The marketing tool chosen to react these questions is SWOT Analysis. 3SWOT ANALYSIS SWOT analysis provides oecumenical performance assessment from its internal environs (strengths & weaknesses) and external environment (opportunities and threats) (Kotler & Keller, 2007). Great...If you want to get a full essay, order it on our website: OrderEssay.net

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